Promote your business with the guerrilla intensity it deserves. In an economy that has proven not very kind to small business, marketing efforts must be taken to a higher level than ever before. Take your customers by surprise, and showcase your business in unusual ways.
In 1982 Jay Conrad Levinson coined the term Guerrilla Marketing in his best selling book “Guerrilla Marketing”. By definition, guerrilla marketing is any of a number of unconventional methods of marketing with minimal resources for maximum results; any marketing campaign that uses non-mainstream tactics and locations.
Engaging potential customers, connecting with them on a human level, and creating a lasting relationship are all paramount to a winning marketing strategy. You and your brand are your company, not the products that you sell. Integrity on a personal level, and repeated exposure to your branding will pay off.
As important as it is to create a highly effective brand, the commitment to putting that brand in the forefront of your markets mind is infinitely more important. A great quote from the book Guerrilla Marketing is “Mediocre marketing with commitment works better than brilliant marketing without commitment. What makes marketing work? If you were looking for a one-word answer to that question, that word is commitment.”
If you want business you need to be seen. Your commitment to a well-rounded, well-planned guerilla marketing campaign, will utilize print media that strategically ties into various other forms of advertising. If applicable, your website and social media campaigns should be promoted through your print ads, giving your potential customers the further information they desire, and your brand maximum exposure.
Ad repetition constantly reminds interested buyers that you have what they are looking for. Furthermore longevity of your advertising campaign helps establish trust in your brand, and your commitment to your product or service. Be diligent in your marketing efforts and you will establish yourself as the go to business when their need arises.
How often do you have a thought that is not accompanied by a visualization? Does something you can pick up and hold make a more personal connection? Print advertising offers a tangible, visual, and affirmable vehicle for your brand.
Get creative in your branding, inundate your target market, and you will be remembered when your consumer is ready to buy.
Get seen, be recognized, and remember…
“Doing business without advertising is like winking in the dark. You know what you’re doing, but nobody else does!”
- Guerrilla Marketing
Call Uncle Andy’s Digest at 207-783-7039 for more Guerrilla Marketing ideas for your business…